Brand Guidelines

Welcome to the
2021 Business travel show brand guide

These guidelines are still work in progress snd will be updated periodically.

Below are links to download logo files, colour palettes and some visual references to help guide you to producing documents that are on brand for the 2021 Business Travel Show.

If you require assistance or any further assets provided, please get in touch with our marketing department.

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Logo exclusion

Always ensure a clear space, minimum 25% of the logo, around the logo itself

Download Logo Library

Colour Palette

BTS Colour Palette

The BTS colour palette is made up of the six core colours below

  • 0 84 9 80 
  • 51 8 46 
  • #33082E
  • 0 82 67 0 
  • 255 45 84 
  • #FF324D
  • 84 100 0 46
  • 21 0 137 
  • #150089
  • 40 13 0 5
  • 143 209 143 
  • #8FD1F2
  • 0 67 100 1 
  • 252 82 0 
  • #FC5200
  • 43 100 0 60
  • 56 0 100 
  • #380064

Typography

BTS typography

The fonts used by the Business Travel Show are Franklin Gothic URW and Termina. Below are the styles and usage of these typefaces.

The quick brown fox jumps over the lazy dog on his way to the Business Travel Show at the Excel, London
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
The quick brown fox jumps over the lazy dog on his way to the Business Travel Show at the Excel, London
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Typeface Library

Brand examples

Collateral examples

Please see below examples of the brand in use as visual references.