Having attended a raft of market research conferences recently, many of the same topics were presented in papers (albeit in a different language perhaps!). However, every conference had several papers on the need to generate actionable insight.\u00a0 Clients are demanding from their agencies \u2013 and internal insight teams \u2013 more genuine business-decision-changing insight with their reports.\u00a0 This need for greater insights and more storytelling, rather than just delivering numbers, is all well and good, however, this aspect takes a huge amount of time in the research process.<\/p>\n
To produce more actionable insight means dedicating more time and resources. Unfortunately, time is something of a premium in the life of a researcher, however, finding more time to tell the story to the client is key to delivering a strong project.\u00a0 So how can researchers find more time to hone a project\u2019s key story and delve deeper into the insights?<\/p>\n
Of course, one way is to add more \u2018time\u2019 to a project and charge it to the client \u2013 however, in a highly price competitive environment, there is a risk of losing the project to a \u2018cheaper\u2019 bid.\u00a0 So, an alternative way is needed to generate more storytelling time\u2026<\/p>\n
Finding time efficiencies in the operational processes would give researchers time back to reallocate to the insight discovery.\u00a0 Utilizing relative \u2018dead\u2019 time, such as while a project is in field, is a simple way to claw back time. Our\u00a0solutions<\/strong><\/a>\u00a0allow you to build reports using interim data and simply refreshing the report with the latest data once fieldwork is closed.\u00a0 In the case of a particular report heavy project, with many reports being produced off the back of the project, our\u00a0report automation<\/a><\/strong>\u00a0solution would mean the researcher would be spending less time charting and more time analyzing.<\/p>\n One client I spoke to recently had a project which required 50 individual reports to be made, which would take on average a day each to produce.\u00a0 Through our\u00a0report automation solution<\/a><\/strong>, they were able to cut the charting time down from 50 days to 1.5 days \u2013 over 9 business weeks back to reallocate.\u00a0 On average, we see our clients \u2018get back\u2019 between 65-85% of the time it would take them to produce their reports manually. Whether the project is a single-deliverable report or a repetitive study, we can help give you back the time needed to tell more successful stories and more actionable insight to your clients.\u00a0 Hundreds of agencies and insight teams around the world are already doing just that \u2013 why miss out?<\/p>\n If you would like to speak to someone about your reporting, please fill in the form below and someone will be in touch.
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