Tell us a bit about E-Tabs Consultancy and what you do?<\/strong><\/p>\n \n<\/div>\n First and foremost, we are here to help.<\/p>\n We want to find out how your team operates \u2013 the types of reports and presentations you do, the building processes, the amount of time it takes to create reports, how you want to deliver your survey results to stakeholders, and the stories you\u2019re trying to convey with data. Only then can we advise on ways to help save you time, to help make the process quicker, easier, and more cost-effective, and help ensure your reports are engaging and impactful.<\/p>\n The idea behind what we do is that time saved at the report building stage can be reallocated in order to give you more time for deeper analysis and storytelling.\u00a0 Your clients are demanding more insight from their data \u2013 more business decision making stories \u2013 however, this takes a great amount of time and there are only so many working hours in the day. We find efficiencies in the early stages, to give you back this time \u2013 when it comes to PowerPoint reports, for example, this can be up to 60-80% of the time it takes to manually produce your reports.<\/p>\n How long have you been working in market research?<\/strong><\/p>\n I\u2019ve been working in the industry for almost 15 years, with the majority of time spent agency side.\u00a0 However, I\u2019ve also worked for advertising agencies as well as a dashboard consultancy, creating bespoke dashboards for many media insight teams. Having previously worked agency side, it provides me with a unique understanding of the challenges researchers face every day, and thus being able to marry the key benefits of our solutions with real-world applications.<\/p>\n You speak with agencies and insight teams from around the world, what are the common reporting & visualization challenges they face?<\/strong><\/p>\n Every agency thinks their issues are unique when, in fact, they share many common challenges. The data may be in a slightly different format or arrangement, the reports and presentations may be \u2018customised\u2019, but the principles and challenges are the same. And our clear understanding of these challenges has guided us in the development of our software and services. Some of these common reporting challenges are:<\/p>\n Clients want more for their money \u2013 no longer are they happy with just a PowerPoint deck and a presentation \u2013 they want insights!\u00a0 They want business decision changing insight nuggets and they are expecting them with every presentation.\u00a0 Our solutions give you back the time and resources to ensure you can find and deliver these nuggets. Clients are also demanding more engaging reports & presentations, and so we have developed software and services to help you create easily data-driven reports with impact.<\/p>\n Accuracy is critical to any research project; one wrong number could question the integrity of an entire project.\u00a0 Manually produced reports always carry an element of mistakes \u2013 a wrong column copied and pasted could easily go unnoticed.\u00a0 Researchers want to ensure their reports are 100% accurate and our tools help ensure the right numbers are in the right places and give you peace of mind knowing delivered reports are accurate.<\/p>\n For many researchers, they already have some sort of \u2018automation\u2019 through the use of VBA and macros.\u00a0 However, these talents tend not to be distributed amongst the organisation, usually, only one or two people are the experts.\u00a0 Which is great, until that person leaves and takes all of their knowledge with them! Or they\u2019re ill when a new macro needs to be created. Furthermore, macros and VBA have no flexibility, so should there be any changes to the project, the reporting will be broken and new macros will need to be created again. \u00a0With our comprehensive training and support programme, we ensure that as many people as possible are trained on how to use our solutions.\u00a0 If people leave, we train the next ones up!<\/p>\n There is a widespread desire to make reports nicer to look at \u2013 moving away from \u2018boring\u2019 charts to be more infographic.\u00a0 Effective visual communication of your data is now not a value add, but a must! Our new\u00a0Vizualz PowerPoint add-in<\/strong><\/a>\u00a0allows researchers (rather than the graphic designer!) the ability to create PowerPoint data visualizations at the click of a button \u2013 making reports less chart reliant and more visually pleasing!<\/p>\n What is the future of deliverables, is PowerPoint still the preferred option?<\/strong><\/p>\n There clearly is a wave of interest for online reporting, interest in our new MR\u00a0dashboard tool Iris<\/strong>\u00a0has demonstrated this.\u00a0 People are looking for an alternative to \u2018traditional\u2019 business intelligence tools such as Tableau etc \u2013 they don\u2019t answer all the needs of the industry and their pricing can often be very difficult to understand.\u00a0 So there is a desire to move some reporting online.\u00a0 However, irrespective of this, PowerPoint is still the dominant delivery format. I remember spending weeks building a beautiful online dashboard and the first question I would get back from a client would be \u2018can I put this into PowerPoint?\u2019.\u00a0 I think the challenge for the industry is working with both online reporting and offline reporting (PowerPoint) seamlessly.\u00a0 There will always be a reliance on PowerPoint for report delivery, however, it often isn\u2019t the most appropriate tool for the dynamic display of MR data \u2013 for that, online reporting takes over.<\/p>\n If you would like to speak to someone about your reporting, fill in the form below and someone will be in touch.<\/strong>\n
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