{"id":1914,"date":"2017-05-15T11:03:30","date_gmt":"2017-05-15T11:03:30","guid":{"rendered":"https:\/\/special-sauce.tech\/etabs-wordpress\/?post_type=newsevents&p=1914"},"modified":"2017-05-15T11:03:30","modified_gmt":"2017-05-15T11:03:30","slug":"finding-the-time-to-tell-more-successful-stories","status":"publish","type":"newsevents","link":"https:\/\/special-sauce.dev\/etabs-block\/newsevents\/finding-the-time-to-tell-more-successful-stories\/","title":{"rendered":"Finding The Time To Tell More Successful Stories"},"content":{"rendered":"

“Without data, you’re just another person with an opinion”<\/h1>\n

I saw this quote\u00a0from the data scientist W.Edwards\u00a0Deming\u00a0in a LinkedIn post recently,<\/p>\n

This quote really got me thinking about the whole topic of research and the ability to find a project\u2019s key insights. At the core of every research project is the need to find the story \u2013 a key insight which is otherwise undiscovered or, as Deming suggests, an opinion which hasn\u2019t yet been proven.<\/p>\n

There are numerous different processes a researcher undertakes to discover that key insight, and despite that considerable effort, it may be completely wasted.\u00a0 From my own experience, I recall talking to one client whose boss was insistent that despite a wealth of data to look at, they wanted a single number to represent everything. All he was interested in was whether that number went up or down each month. This could clearly be seen as an imbalance of effort on the part of the researcher \u2013 which could be quite demoralizing, spending hours (if not days!) a week creating and updating PowerPoint presentations, for which their stakeholders may not take any interest in!<\/p>\n

There clearly is a need to re-balance this effort, researchers need to spend more time honing that key story and, unfortunately, more time is somewhat of a luxury. With research teams having to juggle with ever increasing amounts of research data as well as demands for quicker delivery of that research, the last thing these teams have is more time to delve deeper into the analysis process \u2013 uncover the key insights and tell the story in greater detail.\u00a0 How can they find this time and level out the imbalance of effort?<\/p>\n

Finding time efficiencies in the various processes allows researchers\u2019 to \u2018create\u2019 more time to concentrate on the essential \u2018story telling\u2019 part of the process \u2013 so rather than spending more time in total on a project, it would be a reallocation. For example, the reporting process is one area which could be targeted \u2013 at E-Tabs we have\u00a0solutions<\/a>\u00a0which streamline the report producing stage.\u00a0 Whether they are on-going tracking studies or one off ad-hoc projects, we can help improve the time spent producing these reports and allow that time to be reallocated to telling more successful stories.<\/p>\n

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