The brief: We were asked to update the branding for Europe’s leading exhibition and conference for business travel market.

We worked closely with the marketing team to create a logo and identity that could be applied across the website, onsite signage, keynote presentations and all of the marketing campaign assets that the team at BTN sent out to attract people to the events. The design needed to be eye catching and bold but very flexible and easy to use as it was to be handed over to a busy in-house team to roll out.