Brent Cross Town
Brent Cross Town
We’ve helped Brent Cross Town to develop their brand as the town and the community around it has grown. We’ve had the pleasure of creating engaging graphics that have been used across a multitude of touch points including wayfinding, print campaigns, social media and hoarding.
We worked closely with the retail team to help develop assets introducing the brand new Merchant Street at Brent Cross Town. To promote the development, we helped market masterclasses which hoped to cement the area as an up and coming post code with exciting gastronomic and design destination. To achieve this, we swapped out the playful palette and typography usually employed for BXT and used elements that were richer and more traditional to ensure that it was still identifiably Brent Cross Town, but grown-up.
Throughout the year, we help the community team at Brent Cross Town market the numerous seasons of events that they organise for local residents. This might be a programme of summer activities, festive events or even one-offs celebrating things such as the Olympics or their art-trails. For all of these, we produce a wide range of various assets, from print posters and flyers, web banners, and social media campaigns all under the event’s mini-brand. As a testament to their success, these events are always a big hit with the local community and have certainly been keeping us busy!
To engage with both residential and commercial partners and clients, BXT have produced a number of printed brochures, booklets and reports which discuss various aspects of the ongoing development, and their vision. Argent Related have come to us to help bring documents such as ESG Reports and their Flourishing Index to life, both in print and their digital counterparts.
