The brief: Next week, the estate is initiating a net-zero campaign specifically designed for Kings’ Cross office clients. Known “10 in 10,” the initiative aims to achieve a 10% reduction in energy consumption over the course of 10 weeks.

Special Sauce have been asked to create a logo/identity that can be applied across presentations and any promotional materials that might be needed as part of the campaign. The logo should be related to the Kings’ Cross branding.

Below are a selection of our initial ideas and experiments. Some of them will work well on their own, some will work as a pattern but we can discuss on Monday on work out a (quick) route forward!

Feedback: Incorporate a plug socket to demonstrate switching off. Add King’s Cross logo.