These two events had previously been in different locations but were now coming together under the Marketing Week brand.
They needed to sit within the MW guidelines but also have their own identities whilst also being identifiable as a family. The events and marketing teams at Centaur Media needed to be able to update the collateral easily often sent out campaigns concurrently, with similar content structure and using the same base templates. With this in mind, we created a simple, modular design assets that could easily be adapted for either marketing campaign.