Related Argent
Related Argent
Related Argent are industry leaders in their realm of large scale redevelopments with huge scale projects under their belt, including their ongoing redevelopment of Kings Cross and Brent Cross Town. Working closely with their in-house brand designers we’ve helped to evolve both their public facing and internal comms. Whether it’s designing their new joiner staff packs, multi-billion pound projects bids or merch, we do it all!
An internal campaign for Related Argent’s Kings Cross campus staff to communicate the core values.
Along with Raquel Durán, we created a light-hearted and engaging booklet explaining the thinking behind the values as well as creating promotional collateral to reinforce the message and of course, merch.
Campaign promoting a healthier work:life balance for Argent employees during COVID lockdown.
The Kings Cross promoted a drive to encourage companies with offices across the campus to donate the equivalent of an employee’s time for an entire year. This meant that each company would donate 2,080 work hours to voluntary work. We were tasked with giving the campaign an identity and as part of this, tested the branding on various supporting touchpoints.
Related Argent approached us to create a series of in house presentations promoting their various workplace policies. From maternity leave to adoption and surrogacy leave, the look and feel of the presentations was to be in keeping with the overall Related Argent branding, however there was an emphasis on being clear and understandable due to the nature of the content.
