The Economist
Branding Events Marketing Print Design Subscriptions UI Development UX Web Design

Subscription Marketing

We’ve been proud to work with The Economist for over 10 years. During that period we’ve worked with the events and marketing teams to develop their subscription journey, creating campaign elements for print and digital that engage the user and encourage them to keep using the wide range of products in the various subscription packages and to keep renewing their subscriptions.

During the pandemic we helped the team set up an online platform to host live events that are exclusive to subscribers, featuring high profile guests such as Bill Gates providing exclusive content.